Basalt
Basalt’s apothecary-style skincare deserved an online shop as quiet and considered as the products themselves. We rebuilt the storefront around large-format photography and a calmer, slower browsing rhythm.
Last Updated
JULY 7, 2026
Product First
Every listing leads with a large, evenly lit photograph of the bottle itself, letting the amber glass and simple label carry the shelf appeal instead of busy marketing copy.
Faster Checkout
Collapsing four checkout steps into one screen removed the biggest source of drop-off, and cart abandonment fell noticeably within the first month after launch.
